Americans reacted by immediately doubling the number of “hate-searches” that called Muslims “terrorists”, “bad”, “violent”, and “evil.”
Pouring even more poison into the well, US hate-searches about Syrian refugees surged by 60 percent while “help-searches” plunged by 35 percent. While nearly every pro-Muslim search plummeted, nearly every anti-Muslim search skyrocketted. Searches for the keywords “Kill Muslims” tripled.
Stephens-Davidowitz also notes that in a typical year in the US, hate searches for “n-----” jokes are 17 times for common than searches for jokes with the most common slurs against Jewish, East Asian, Latinx, and queer people combined. They also increase whenever corporate news focuses on African-Americans (including when they are tremendously suffering, as after 2005’s cataclysmic Hurricane Katrina).
Perhaps the most surprising aspect of Stephens-Davidowitz’s analysis of anti-racism's failure is that anyone is surprised at all. Many people are familiar with how hearing the iconic phrase “Don’t think about pink elephants” causes listeners to imagine pink elephants (which they would not have done otherwise), an effect that social psychologist Daniel Wegner explained in his Ironic Process Theory (IPT).
Describing Wegner's IPT experiments for the Ameircan Psychological Association website, Amy Winerman notes that Wegner asked subjects to describe their stream of consciousness aloud for five minutes while trying to avoid thoughts about polar bears—which on average they did more than once per minute. Then, after Wegner asked subjects to think of a non-polar white bear, "participants thought of a white bear even more often than a different group of participants, who had been told from the beginning to think of white bears. The results suggested that suppressing the thought for the first five minutes caused it to 'rebound' even more prominently into the participants’ minds later."
If the above suggestion is correct, then anti-racist scolding about racist thoughts and words, followed by encountering racist speech or imagery (in person or online even accidentally), primes people to think racist thoughts more frequently than if they had never received anti-racist scolding in the first place.
So, how can we successfully reduce racist thoughts and words, which are the origin of racist actions?
Returning to Obama's speech, Stephens-Davidovitz notes that when Obama said, that Muslim Americans are “our friends… neighbours… co-workers… sports heroes … our men and women in uniform … willing to die in defence of our country,” Stephens-Davidowitz notes that, “for the first time in more than a year, the top Googled noun after ‘Muslim’ was not ‘terrorists’, ‘extremists’, or ‘refugees’. It was ‘athletes’, followed by ‘soldiers’.”
During a subsequent event, Obama mostly discussed how many African-Americans had West African Muslim ancestry, that US icons such as Thomas Jefferson owned copies of the Holy Qur’an, and that Muslim-Americans ranged from top architects to friendly neighbourhood firefighters. “Many of the hateful, rageful searches against Muslims,” says Stephens-Davidowitz, “dropped in the hours afterwards.”
That’s why African-Canadian students (and teachers) deserve an Africentric education. Whereas “anti-racism” simply teaches people what not to do, say, or think, Africentric education analyzes brilliance from 5000 years of African civilizations, geniuses, and peak-performers in every field so that students of all backgrounds receive far richer case-studies and data-sets for how to achieve excellence and who is already doing so.